www.danklhampel.com

Founded by Kathrina Dankl and Lisa Elena Hampel, the extraordinary, young product design company has based its design-focus on people: how do they arrange their lives, which styles do they prefer, what kind of demands do they have in the form and function of products. Looking at everyday life practise and habits, they find out about those individual desires and needs to translate them into vivid scenarios and tangible designs.

Their key-interest lies in the new "old" generation. Demands, wishes and ideas of people aged 50+ evolve from long time experience and very clear perceptions of quality and usability. Still, a large range of products does not live up to these expectations in terms of style and function.